Why We Buy
了解 Paco Underhill 的《Why We Buy》（Why We Buy）：2007-02-22–2026-11-01 的 Hacker News 数据中有 10 次提及、10 位讨论者。阅读原文摘录、比较不同观点，将它加入你的书单。
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在 Hacker News 阅读原文此记录保留了作者、时间和来源链接，请打开 HN 阅读完整上下文。
在 Hacker News 阅读原文此记录保留了作者、时间和来源链接，请打开 HN 阅读完整上下文。
在 Hacker News 阅读原文此记录保留了作者、时间和来源链接，请打开 HN 阅读完整上下文。
在 Hacker News 阅读原文此记录保留了作者、时间和来源链接，请打开 HN 阅读完整上下文。
在 Hacker News 阅读原文此记录保留了作者、时间和来源链接，请打开 HN 阅读完整上下文。
在 Hacker News 阅读原文Influence - The Psychology of Persuasion by Cialdini. http://www.amazon.com/Influence-Psychology-Persuasion-Busine... The 22 Immutable Laws of Marketing - Violate Them at Your Own Risk! http://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp... Don't Make Me Think: A Common Sense Approach to We Usability, by Steve Krug: http://www.amazon.com/Dont-Make-Me-Think-Usability/dp/032134... Information Architecture for the World Wide Web: Designing Large Scale Web Sites, by Paul Rosenfeld and Peter Morville: http://www.amazon.com/Information-Architecture-World-Wide-We... Why We Buy: The Science of Shopping, by Paco Underhill http://www.amazon.com/Why-We-Buy-Shopping-Updated-Internet/d... And at least one Jakob Nielsen Usability book.
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在 Hacker News 阅读原文…to wait two to eighteen hours for service -- things might be different. For info on shopper behavior from a guy who actually does have data, I recommend Paco Underhill's Why We Buy: The Science Of Shopping . UPDATE: I have the answer! You could invent a scheme where customers who want to avoid waiting in line can trade their own labor for a shorter wait -- by scanning and bagging their own groceries at an automated kiosk. Suddenly, via a series of psychological tricks, your idea works well. I should patent this amazingly original variation of your idea. :)
在 Hacker News 阅读原文…ctics. The following books helped me a lot in that respective, and more: 1. Positioning, 22 Immutable Laws of Marketing/Branding, Focus, Marketing Warfare 2. Purple Cow, All Marketers are Liars, Permission Marketing (I didn't like "The Big Moo", "Free prize inside" or "Small is the new Big"). 3. Founters At Work 4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them yet? 6. Why We Buy 7. Hackers and Painters 8. The E-Myth revisited 9. The Art of the Start 10. On War, The Art of War by Machiavelli and Sun Tzu (not exactly for startups, but definitely useful) 11. Crossing the Chasm
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