Why We Buy

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Influence - The Psychology of Persuasion by Cialdini. http://www.amazon.com/Influence-Psychology-Persuasion-Busine... The 22 Immutable Laws of Marketing - Violate Them at Your Own Risk! http://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp... Don't Make Me Think: A Common Sense Approach to We Usability, by Steve Krug: http://www.amazon.com/Dont-Make-Me-Think-Usability/dp/032134... Information Architecture for the World Wide Web: Designing Large Scale Web Sites, by Paul Rosenfeld and Peter Morville: http://www.amazon.com/Information-Architecture-World-Wide-We... Why We Buy: The Science of Shopping, by Paco Underhill http://www.amazon.com/Why-We-Buy-Shopping-Updated-Internet/d... And at least one Jakob Nielsen Usability book.

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…to wait two to eighteen hours for service -- things might be different. For info on shopper behavior from a guy who actually does have data, I recommend Paco Underhill's Why We Buy: The Science Of Shopping . UPDATE: I have the answer! You could invent a scheme where customers who want to avoid waiting in line can trade their own labor for a shorter wait -- by scanning and bagging their own groceries at an automated kiosk. Suddenly, via a series of psychological tricks, your idea works well. I should patent this amazingly original variation of your idea. :)

…ctics. The following books helped me a lot in that respective, and more: 1. Positioning, 22 Immutable Laws of Marketing/Branding, Focus, Marketing Warfare 2. Purple Cow, All Marketers are Liars, Permission Marketing (I didn't like "The Big Moo", "Free prize inside" or "Small is the new Big"). 3. Founters At Work 4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them yet? 6. Why We Buy 7. Hackers and Painters 8. The E-Myth revisited 9. The Art of the Start 10. On War, The Art of War by Machiavelli and Sun Tzu (not exactly for startups, but definitely useful) 11. Crossing the Chasm