The ultimate sales letter
了解 Dan S. Kennedy 的《The ultimate sales letter》（The ultimate sales letter）：2007-02-22–2026-11-01 的 Hacker News 数据中有 11 次提及、9 位讨论者。阅读原文摘录、比较不同观点，将它加入你的书单。
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在 Hacker News 阅读原文此记录保留了作者、时间和来源链接，请打开 HN 阅读完整上下文。
在 Hacker News 阅读原文此记录保留了作者、时间和来源链接，请打开 HN 阅读完整上下文。
在 Hacker News 阅读原文此记录保留了作者、时间和来源链接，请打开 HN 阅读完整上下文。
在 Hacker News 阅读原文此记录保留了作者、时间和来源链接，请打开 HN 阅读完整上下文。
在 Hacker News 阅读原文此记录保留了作者、时间和来源链接，请打开 HN 阅读完整上下文。
在 Hacker News 阅读原文Just do it. Read some books. I like Harry Beckwith's books, also The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by Dan S. Kennedy. Highlight the benefits over features of whatever you're selling such as "Increases sales" vs "1000 of x with the pro plan."
在 Hacker News 阅读原文Ask HN: Sales Letters At the recommendation of a fellow HN reader, I've been reading the book "The Ultimate Sales Letter" by Dan Kennedy. In short, the book is a good guide on writing the sales letters most often seen in direct mail, but now frequently seen on some landing pages as well, particularly for products such as ebooks. Based on other comments people have made here, I have no doubt that letters written like this -- long, 4-6 pages, written in a folksy, kitschy way -- are effective for many target customers out there. My question is as follows: has anyone used this format for something besides a kitschy mass consumer product? In other words, does such a writing style work for more sophisticated buyers, such as execs or tech savvy people? The book suggests sending such letters to executives but I cannot imagine responding well to s…
在 Hacker News 阅读原文Any book by Harry Beckwith. The Ultimate Sales Letter - Dan Kennedy.
在 Hacker News 阅读原文Also check out http://copyblogger.com, The Ultimate Sales Letter by Dan Kennedy and Triggers by Joe Sugarman.
在 Hacker News 阅读原文