The ultimate sales letter

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Just do it. Read some books. I like Harry Beckwith's books, also The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by Dan S. Kennedy. Highlight the benefits over features of whatever you're selling such as "Increases sales" vs "1000 of x with the pro plan."

Ask HN: Sales Letters At the recommendation of a fellow HN reader, I've been reading the book "The Ultimate Sales Letter" by Dan Kennedy. In short, the book is a good guide on writing the sales letters most often seen in direct mail, but now frequently seen on some landing pages as well, particularly for products such as ebooks. Based on other comments people have made here, I have no doubt that letters written like this -- long, 4-6 pages, written in a folksy, kitschy way -- are effective for many target customers out there. My question is as follows: has anyone used this format for something besides a kitschy mass consumer product? In other words, does such a writing style work for more sophisticated buyers, such as execs or tech savvy people? The book suggests sending such letters to executives but I cannot imagine responding well to s…

Any book by Harry Beckwith. The Ultimate Sales Letter - Dan Kennedy.

Also check out http://copyblogger.com, The Ultimate Sales Letter by Dan Kennedy and Triggers by Joe Sugarman.