Principles of marketing
了解 Philip Kotler; Gary Armstrong; John Saunders undifferentiated; Veronica Wong 的《Principles of marketing》（Principles of marketing）：2007-02-22–2026-11-01 的 Hacker News 数据中有 3 次提及、3 位讨论者。阅读原文摘录、比较不同观点，将它加入你的书单。
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Principles of marketing
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Iiamacyborg
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在 Hacker News 阅读原文Llibertine
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在 Hacker News 阅读原文Nnico
推荐 · 来源标签…collection of known stuff. Still, the time it takes to gather all the stuff, research it and put it together in a meaningful way, is what gives the book value. Take the "marketing bible" for instance: "Principles of Marketing" by Philip Kotler. When you read it, everything in the books seems obvious, but that doesn't stop it form being true, and being one of the best regarded marketing books.
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