Principles of marketing
Explore Principles of marketing by Philip Kotler; Gary Armstrong; John Saunders undifferentiated; Veronica Wong: 3 Hacker News mentions from 3 participants in 2007-02-22–2026-11-01. Read original excerpts, compare opinions and save this book.
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Read on Hacker News…collection of known stuff. Still, the time it takes to gather all the stuff, research it and put it together in a meaningful way, is what gives the book value. Take the "marketing bible" for instance: "Principles of Marketing" by Philip Kotler. When you read it, everything in the books seems obvious, but that doesn't stop it form being true, and being one of the best regarded marketing books.
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