Sway
Explore Sway by Ori Brafman: 4 Hacker News mentions from 4 participants in 2007-02-22–2026-11-01. Read original excerpts, compare opinions and save this book.
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Read on Hacker NewsAnother good Behavioral Economics book: Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman I liked it a lot better than Predictably Irrational.
Read on Hacker NewsThis brings up an interesting point though from another book I read "Sway" from Ori Brafman. There's a chapter called Compensation and Cocaine, and they talk about some research done on the brain when money is involved. And basically, a part of your brain turns on when money is involved. So even if you are trying to do something altruistic, as soon as money was involved people immediately started acting differently and part of their brain took over the process. It was like you have "two different engines" and they can't work at the same time, even if you as above think you can. I'm not exactly arguing against any of your points, just that this 2 brain thing when money is involved is super interesting, and maybe adds bias even for the most awesome of people that just shouldn't be there.
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