Your Marketing Sucks

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Secrets of Consulting & More Secrets of Consulting - Gerald Weinberg. Getting Started in Consulting - Alan Weiss Your Marketing Sucks - Mark Stevens Listen First, Sell Later - Bob Poole E-Myth Revisited - Mark Gerber

…at are really great, but who has made no attempt to establish any kind of relationship with the customer. As such, the first book I would recommend would be the classic "How to Win Friends and Influence People" by Dale Carnegie. Once you've got a handle on that, "Ready, Fire, Aim" by Michael Masterson talks about the value of moving quickly, selling quickly, and figuring out the finer details as you're moving along. This was invaluable for me, since I used to want to have everything pretty much perfect before moving. This was negative because it took a long time to get anything to market, and also because theory rarely survives direct contact with reality - the adjustment period in the first stage of operations is critical to the overall success of the project. This book also has plenty of enjoyable personal stories and business anecdotes…