Whatever You Think, Think the Opposite

…r industry for your company's blog (see FiveRuns' blog for this in action - it's been very successful) In terms of books, some personal recommendations (as in, I've read them and they rock): - Dirty Little Secrets of Buzz by David Seaman (this is like dynamite) - Whatever You Think, Think the Opposite by Paul Arden - Any of the "Guerrilla Marketing" books by Jay Conrad Levinson - Ready, Fire, Aim by Michael Masterson.

Hubbard's "A Message to Garcia" (written in 1899) is a must-read. It's available online here: http://www.birdsnest.com/garcia.htm My AI professor made us read it for his class - no one else in the class seemed to like it, so you might not either. My other two staples are Paul Arden's books. ("It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book", and "Whatever You Think, Think the Opposite") They're short reads, with huge print. Very simple, and to the point. They don't really say anything new / earth shaking - but it's a nicely packaged dose of one part inspiration, one part ambition, and one part a kick in the pants to do stuff. Anytime I'm in a lull, I re-read them both. They're also handy to give to nay-saying family, "friends" and colleagues. If I haven't gifted you with this personal tri-force, you'r…