Small Is the New Big

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… spoken to, what captures our attention, and what messages stick. Read my notes and excerpts on some of these books to get an idea if they're what you're looking for: == Small is the New Big - by Seth Godin A "best-of" collection of small essays about marketing. Seth writes in general terms meant to give you perspective, change the way you think about marketing, and inspire you to actions, no matter how small, that make all the difference. Read anything by Seth Godin (as others here have said), but this is his best overview. http://sivers.org/book/SmallIsTheNewBig == Made to Stick - by Chip Heath and Dan Heath A deep analysis of what makes certain ideas or stories memorable. http://sivers.org/book/MadeToStick == You, Inc - The Art of Selling Yourself - by Harry Beckwith Harry Beckwith is amazing. Read everything by him. This is just his n…

… This Is Broken: http://video.google.com/videoplay?docid=-4101280286098310645 * Hard Work: http://www.fastcompany.com/magazine/69/sgodin.html * All his books, especially All Marketers are Liars, Permission Marketing, and Free Prize Inside. * His best blog posts are collected in the book Small Is The New Big. I love all of Seth's vintage stuff, but my personal favorite is probably his post Clean Fire Trucks: http://sethgodin.typepad.com/seths_blog/2005/12/clean_firetr...

…e), and a lot of business books are written by people who are good salesmen, but not much else. Good business books are very rare. They don't have marketing titles like "small is the new big", they don't feature the author's face on the front cover (where else but ego-centric business books does that happen?) and they don't endorse moronic checkbox routines like "Decide, before you start, that you’re going to change three things about what you do all day at work. ". Seth Godin is very much a junk author.

…to a point. I get ALL my news and entertainment online. Sometimes I just need to get away from the computer screen. I read Seth Godin's blog everyday, but I still bought Small Is the New Big. I still bought and read The Long Tail although half the book was online.

…ctics. The following books helped me a lot in that respective, and more: 1. Positioning, 22 Immutable Laws of Marketing/Branding, Focus, Marketing Warfare 2. Purple Cow, All Marketers are Liars, Permission Marketing (I didn't like "The Big Moo", "Free prize inside" or "Small is the new Big"). 3. Founters At Work 4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them yet? 6. Why We Buy 7. Hackers and Painters 8. The E-Myth revisited 9. The Art of the Start 10. On War, The Art of War by Machiavelli and Sun Tzu (not exactly for startups, but definitely useful) 11. Crossing the Chasm

…ts warrant the popularity his blog receives. Seth is a great guy, but his ideas are somewhat redundant. Books by Seth that I highly recommend: 1. Permission Marketing 2. All Marketers are Liars 3. Purple Cow 4. Small is the new big Books by Seth that I do not recommend: 1. The Big Moo 2. Free prize inside 3. Idea virus 4. The Bootstrapper's Bible (I am not finished reading this one, so don't take my advice on it) I ended up writing him an email explaining my frustration over "The Big Moo" and "Free prize inside".

That's awesome Daniel! I am currently busy reading "Small is the new big", "The Wisdom of Crowds" and "Unleashing the ideavirus" but I will drop all these as soon as this book arrives. I hope the content is thought provoking.