Discovery-driven growth

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… indispensable" (because it makes you look at the issues.) Incidentally, the link is to a book by MacMillan and McGrath that's being launched this year (not an article): Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity . Maybe you're thinking of their 1995 paper of similar name "discovery driven planning". When I read that paper a few years ago (via "The Innovator's Dilemma") I found the details in the paper not very helpful; but the basic idea of an experimental approach was brilliant: (1) work out what you don't know, and (2) make a plan for finding out (instead of a plan for achieving something, that presumes you already know.) Such a plan is "a plan to improve". And this gives a different interpretation to the title (quoted from Macmillan and McGrath BTW): "the only plan is to learn as you go." Anyw…