Tested advertising methods
Explore Tested advertising methods by John Caples: 15 Hacker News mentions from 14 participants in 2007-02-22–2026-11-01. Read original excerpts, compare opinions and save this book.
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Read on Hacker News…get anti-HIV ads aimed at safe demographics instead of at-risk demographics. This ad not only compounds that problem, but goes for the "clever" hook. The excellent book _Tested Advertising Methods (Prentice Hall Business Classics)_ by John Caples and Fred E. Hahn talks about "clever" hooks - how, when they're A/B tested, they always fail. Creative types love funs, plays on words, etc. http://www.amazon.com/Advertising-Methods-Prentice-Business-... ...but all the evidence shows that this DOES NOT RESULT IN RESULTS. The fact that this new poster is deployed is yet more evidence that the people involved in non-profits are innumerate. The unstated goal of almost every non-profit is NOT to resolve the problem under debate, it is to maximize the span of control and the comfort of the people working at the non-profit. Phil Greenspun touches on t…
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