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Winning at new products

Explore Winning at new products by Robert G. Cooper: 2 Hacker News mentions from 2 participants in 2007-02-22–2026-11-01. Read original excerpts, compare opinions and save this book.

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Winning at new products
Robert G. Cooper
Business & Startups

Winning at new products

2 mentions · 2 participants · 1 recommenders

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Bbtilly
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… economic theory of pricing software products is OK. Or a classic on managing software developers like Peopleware is OK. Some other general business books I like include The Innovator's Dilemma , The Innovator's Solution and First, Break all the Rules . A non-software specific design book I highly recommend is The Design of Everyday Things . Even though it is geared towards manufacturing related industries, I'm also very fond of Winning at New Products . If you haven't already you should learn more about negotiation. Even if your only negotiation is negotiating a new job every several years, reading a book on it is very worthwhile. If you can negotiate yourself an extra $1000 bonus, once, the book has paid for itself with interest. The two books I recommend there are Start with No and Bargaining for Advantage . I'd recommend the first if …

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