Million dollar mailings
Explore Million dollar mailings by Denison Hatch: 3 Hacker News mentions from 3 participants in 2007-02-22–2026-11-01. Read original excerpts, compare opinions and save this book.
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Read on Hacker News"You can’t just engineer anymore. You have to design" is bullshit. Design is a tool, you still have to measure its results, pretty is not equal to better. You can really see this if you look at the history of direct mail, some of the best performing mailers ever were pretty ugly. (source: http://www.amazon.com/Million-Dollar-Mailings-Dension-Hatch/... )
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