Utilitarianism

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Without a doubt, Heidegger's explanation of readiness-to-hand in Being and Time has done more for my usability and process inefficiency evaluating skills than even Don Norman's Design of Everyday Things or any HCI book I've ever read. While Norman's book comes in a strong second, the benefit of the first few chapters of Being and Time is the incredibly low-level cognitive access it gives you to the work your brain does when engaged in a task. (If you're interested and don't mind slogging through some tough writing, pick up the hardcover version and Dreyfus' Being-in-the-World and read them together. Reading a Wikipedia article or some other summary fails to deliver the same degree of low-level access.) I'll also mention Ayn Rand as someone who wrote inspiringly about the entrepreneur as a (potentially) heroic figure, but hasten to add tha…